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D'banj signs exclusive Pan African deal with Sony Music
Global recording company Sony Music
Entertainment is proud to announce the signing of Nigerian megastar D’Banj to
its RCA Africa label. The breakthrough deal also includes a multi-album,
worldwide exclusive contract with emerging Nigerian singer-songwriter star
Kayswitch and a strategic partnership with D’Banj’s Nigerian record label DB
Records, who’s catalog includes artists and producers such as J.Sol, Jay Sleek
and DeeVee.
Sony Music’s RCA Records label hosts a family of global superstar
artists and a catalog of music, which includes some of the most important
recordings in history. The signing landmarks a historic moment, which sees
Africa’s number one superstar artist D’Banj join Africa’s number one music and
entertainment company Sony Music.
“Partnering with D’Banj is a seminal event for
us at Sony Music Entertainment Africa. We’ve always admired his talent and to
be able to assist with bringing D’Banj’s music to millions of fans, established
and new, across the continent is an honour for us. There are still so many to
whom an artist like D’Banj has so much to offer that we can see a brand new era
emanating from this phase in his career. We are very excited about being a part of it. ” Says
Managing Director of Sony Music Entertainment Sean Watson.
“Partnering with the leading
music company in Africa is a natural fit for me and DB Records to ensure my
music can be available to my fans across every corner of Africa and in countries
where they’ve never been able to access my music in a legitimate way, instantly
as its released anywhere else in the world. It's a new era for Africa, the
birthplace of music and I’m excited about this very powerful partnership with
Sony Music through which we will give birth together to a new era with endless
opportunities for my fans, producers, artists and the start of a new time for a
revolution in music from Africa. Nothing is impossible!” says D’Banj
D’Banj (born Oladapo Daniel Oyebanjo) signed to
a Pan African multi-album deal with Sony Music’s RCA Records. He has also
concluded an exclusive management deal with Sony Music and strategic partner
ROCKSTAR4000 for the continent. Under the deal D’Banj will join Sony Music’s
Pan African RCA Label in the family of such superstar artists as Usher, Chris
Brown, R Kelly, Alicia Keys, P!nk, Christina Aguilera, Pitbull, Britney Spears,
Jamie Foxx, Justin Timberlake, Ke$ha, T-Pain and Miguel.
“We are really excited to be partnering up with
DBanj and his DB Records label. DBanj is undoubtedly one of the biggest stars
in Africa who continues to deliver world-class hits. What we’ve seen from DB
Records so far is an energetic mix of hot new sounds and great new artists like
Kayswitch, who we believe will impact right across Africa. The recent launch of
iTunes in Africa means that Nigerian fans and those elsewhere on the continent
will now readily be able to access this amazing music as soon as it comes to
market.” Noted Spiro Damaskinos, Director of RCA Records Africa
“Since the first time I met the incredible
talent that is D’Banj in Lagos a few years ago, headlining the first of many
shows we did together, I knew he was destined for musical greatness. Indeed
D’Banj went on to smash all expectations around the world. He has always flown
the Nigerian and African flag higher and higher and broken down the barriers
for many of Africa’s great talent to follow through. We are thrilled to now
have D’Banj in the family with Sony Music and RCA Records and to represent him
across the African continent. Together we can take his amazing music and talent
to even greater heights and new audiences, as well as launch emerging new stars
such as Kayswitch through this landmark partnership” says Jandre Louw, FOUNDER
and CEO of ROCKSTAR4000
DBANJ (a stage name that is a combination of the
first letter of his first name and part of his last name) is an extremely
talented Nigerian-born, singer-songwriter-musician who has become an
International Superstar blending sounds from AfroBeats, AfroPop and AfroFusion
music genres. D’Banj literally broke contemporary sounds and music from Africa
onto the mainstream Global stage recently with his smash-hit ‘Oliver Twist’.
‘Oliver Twist’ has sold more than 11 million copies worldwide to date. The
single debuted at number 9 on the UK National charts just behind the likes of
Rihanna and Tulisa.
D’BANJ’s musical mentor and influence is the
late Afrobeat Maestro – the legendary Fela Anikulapo Kuti and like him, he
performs in Yoruba, English and Pidgin English.
As an energetic, crowd-pleasing live
entertainer, D’BANJ has performed alongside many international artists on
stages all over the world from the 1st Edition of the MTV Africa Music Awards
to the ‘Koko Concert‘ LIVE in London at the O2 Arena amongst others.
As a recording artist and performer D’BANJ has
won a whole host of awards including Best African Act at the MTV Europe Music
Awards 2007, Artist of the Year at the MTV Africa Music Awards 2009, BET Awards
of 2011 for Best International Act, Best African Act - (MOBO Awards 2012), Most
Gifted Male Video of the Year (Channel O 2012 MVA’s).
D’Banj has also established himself as a
television celebrity on Nigerian TV’s “Koko Mansion”.
In 2011 Kanye West penned a deal with D’banj
onto his G.O.O.D. Music label in the USA. D’Banj also signed with Mercury in
the UK. Over the course of his career
D’BANJ has worked with Snoop Dogg, Kanye West, Jay Z, Kid Cudi, LA Reid, Tinie
Tempah and Rio Ferdinand. A humanitarian at heart, D’BANJ is the founder of
Koko Foundation for Youth and Peace Development. He is also Nigeria’s first
United Nations Youth Ambassador for Peace.
“The Sony Music / D’Banj strategic partnership
is the key catalyst to change the business and face of Music across Africa,
especially in the key areas of quality, distribution and content management”,
says the Chidi Okeke, Managing Director of MComm, leading West African music
Distribution Company and strategic partner to Sony in the region. “This deal
represents a major breakthrough in achieving our vision of delivering quality
music across the continent on diverse platforms. The immediate benefits include
the improvement in the distribution value chain, quality control and direct
economic benefits to individual parties and the continent at large. We are
positioned to create the necessary support platforms and initiatives to drive
this partnership to the maximum, and the long-term plan is to fully penetrate
the significantly untapped African market for music and content in general” he
added.
D’Banj’s passionate drive, coupled to his talent
and creativity, regularly delivers appealing music productions and entertaining
live performances ensuring his continuous relevance in the music market. He remains one of the most celebrated
superstars from Nigeria and the African continent to break into the
international music scene.
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