In the
last 15 months, the Nigerian entertainment scene has witnessed more label
shakedowns than we could have ever imagined. And the breakup season isn’t over
yet…
Rapper Naetochukwu Chikwe better known as
Naeto C has ended his
relationship with
Storm Records, the music home where he launched his
career into the Nigerian music market.
NET investigations have revealed that the rapper plans to fully launch his
WKG/Cerious Music
label in a matter of months.
Unlike the many breakups that have preceded Naeto’s, the rapper’s exit is
not battlemented; both parties have been very silent about the issue. As a
matter of fact, Storm Records insist that the rapper is still signed with them.
One of the label’s directors
Tola Odunsi admits that Naeto has
had his own record label Cerious Music for a while but is still with Storm.
‘
Naeto has had his record label for a while at least 3 years it’s called
Cerious Music – his music is being pushed as a joint venture btw storm 360 and
Cerious Music. Nothing has changed’, Odunsi responded to our enquiry via
E-mail.
Naeto C’s profile is still active on the Storm Records official website but
then again, we can’t take that seriously as
General Pype (an artiste who
has since parted ways with the label) also has his profile on the website.
An inside source however says Naeto has indeed left and his upcoming project
will not be released under the Storm Records imprint. One insider said: ‘
It
is true Naeto started Cerious Music a few years back but the launch of his new
outfit WKG (meaning White Kaftan Gang) will see him act fully as an independent
artiste.’
WKG kicked off in the middle of 2012 with the launch of his ‘
Tony Montana
(Bad pass)’ video featuring D’banj. We are told he also plans to sign Lagos
producer
E-Kelly.
Storm Records was also not listed as one of the organizers of his first ever
solo US tour which ran from late March to early May 2013.
Naeto who remains silent on the issue (he refused to reply our E-mail
messages) has been busy though: he welcomed his first child while on tour in
the US and returned to Nigeria to seal a deal with telecoms company
Globacom
as an ambassador. Popular artiste manager
Godwin Tom also says Naeto is
his new client.
Naeto joined Storm Records in 2006, returning from the US where he had already
formed a rap group with close friend
Ikechukwu and his younger brother
Uzikwendu
called ‘
World Famous Akademy’.
With the smash hit single ‘
Kini big deal’, he released his debut album
‘
You Know my P’ in
2008; parted ways with Ikechukwu who left Strorm in 2010 and then released a
successful second album ‘
Super C Season’ in February 2011.